Neville Brody X Wing Shya

Master Class


10:00 – 17:30

Location: HUB (S710-711)

We tend to see the world and our own practice through familiar patterns, which means we are not usually conscious to it in its entirety. Through experiencing core creative and strategic principles by revealing them in a new way, we can better understand the narratives and intentions in our own communication work and in the work of others.

This dynamic workshop is about deprogramming and rethinking, a creative opportunity to explore and extend our own boundaries.

The Master Class is a one-day course that will be divided into three parts:

(i) Analysis
By exploring Neville’s and Wing’s work and inspirations, we re-learn the concept and message of the work, and how it is represented through visuals.

(ii) Re-Creation
With the analysis made in the first part, the core concept is then re-created/re-constructed in a different medium. Materials will be provided, you are welcome to bring your own laptops.

(iii) Critique
Present your creation to the class with feedback from Neville, Wing and the group.

CEO & Creative Director of Brody Associates
Professor of Visual Communication at London’s Royal College of Art

Neville Brody

Neville Brody is a seminal creative director, designer, typographer. His spirit of exploration and pursuit of excellence informs the approach of Brody Associates, the agency he founded.

His body of work spans four decades, including album sleeve designs, art direction for magazines, and projects for arts and culture brands as well as global corporate giants. In 2011, he was acknowledged as a Royal Designer for Industry (RDI), the UK’s highest design accolade.

He is passionate about creative education, and is currently Professor of Visual Communication at London’s Royal College of Art. He continues to lecture internationally and act as a spokesperson for the industry, supporting design education and promoting opportunities for the next generation.

Renowned photographer Director & Founder of Shya-La-La

Wing Shya

Wing Shya is a photographer who traverses between fashion, film and art. He began his career as a graphic designer and set up the award-winning design studio Shya-La-La Workshop in 1996. Soon after, he collaborated with movie director, Wong Kar-Wai on “Happy Together”, and subsequently on “In the Mood for Love”, “Eros” and “2046”, as the exclusive photographer and graphic designer.

He began his venture as a director by collaborating with musicians and artistes on their music videos. His debut movie was the blockbuster “Hot Summer Days” released in 2010.

His works have been exhibited worldwide, including Art Basel Miami and V&A Museum in the UK. He was the first non-Japanese photographer to exhibit at Mori Art Museum when he was invited to host a solo exhibition there in 2016.

He contributes to numerous fashion and art magazines. His clientele includes Louis Vuitton, Lacoste, Christophe Lemaire, A Bathing Ape, Nike, Adidas, Rolex, Swarovski and L’Oreal.

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

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