About deTour

Every year deTour offers a variety of programmes, featuring innovative designs from young and emerging talents to more advanced creative professionals, to inspire creativity and foster exchange of ideas. As an important concurrent event of the Business of Design Week (BoDW) since 2008, deTour is now curated and organised by PMQ, a creative hub located in the heart of Hong Kong.

2018 Trial & Error

The tenth edition of deTour will explore the theme, Trial and Error, contemplating one's creation process before achieving the best results.

Creativity is allowing yourself to make mistakes. Art is knowing which one to keep. Recollecting those excellent creative works in history, we can see that they were not only defined by the creators’ aesthetic sense, but also the ability of persevering their vision, knowing what people want and uplifting our needs, which are all important elements under the umbrella of design thinking.

Each year, deTour aspires to delve deeper into the thinking process of creation. Many works have taken hundreds of trials, some even thousands, we are curious how one thinks during the course of artistic practice and to what extent they can judge the final work as the best amongst all possibilities.

Through exhibitions, installations, workshops and design talks, we are keen to unearth and demonstrate innovative experimentation, original thinking and invite general public to join us in discussing what makes a good design.

Concurrent Event

deTour Nxt

Behind every design is the great spark of creativity. Young minds, in particular, have the potential to go far and wide with their boundless imagination, driven by their curiosity. deTour, an annual creative festival held at PMQ, is an occasion for local and international design industry talents to showcase and exchange their creative expressions. Building on the festival’s mission, deTour is launching its first edition of “deTour Nxt” this year to inspire and nurture the next generation of creative minds.

A mentorship programme and creative workshops are aimed for secondary and primary school students between the ages 6 and 18 respectively. In the spirit of this year’s theme, "Trial and Error", participating students are encouraged to actively confront and learn from their mistakes, a process that is fundamental and inevitable in design. The public will be invited to appreciate the showcase of their achievements, and to participate in series of themed creative workshops as well as sharing sessions at deTour creative festival.



Creativity at a new address - PMQ (Former Hollywood Road Police Married Quarters) opened its door in April 2014, providing a platform for local creative talents to showcase their work and creation. This is a place for international creative happenings right in the heart of our city, and a destination for a creative lifestyle experience.

Major Sponsor

Create Hong Kong

Create Hong Kong is a dedicated agency set up under the Commerce and Economic Development Bureau on 1 June 2009 to lead, champion and drive the development of the creative economy in Hong Kong. It co-ordinates Government policy and effort regarding creative industries, focuses Government’s resources catering for the promotion and speeding up of the development of creative industries in Hong Kong, and works closely with the trade to boost the development of creative industries.

Strategic Partner

Hong Kong Design Centre

Hong Kong Design Centre (HKDC) is a non-profit organisation and a strategic partner of the HKSAR Government in establishing Hong Kong as a centre of design excellence in Asia. Since 2002, HKDC has been on a public mission to use design thinking and innovation to drive value creation of business development and improve the well being of society, throught our five pillars: CONNECT, CELEBRATE, NURTURE, ADVANCE, AND ENGAGE.

Partner Program

Business of Design Week

The Hong Kong Design Centre has been the organiser of Business of Design Week (BODW) since 2002. It is an annual international event aimed at promoting design and strengthening ties between the design and business communities. Each year, BODW attracts design and business elites from around the world to Hong Kong. The world's attention is drawn to current design issues through various exhibitions, international forums and outreach activities tailored to provide designers, business leaders, educators, SMEs and the public with communication opportunities to build strong business and commercial development. It is a world-class platform for the exchange of ideas, and an internationally renowned annual design event.


The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.