Established in 2006, DETOUR is the annual flagship program of Hong Kong Ambassadors of Design (AoD), aimed at showcasing Hong Kong as a regional creative hub and featuring inspiring designs from Hong Kong's young and emerging creative talent.

With attendance of over 55,000 visitors in 2011, DETOUR engages the wider community and brings the entire city together to celebrate the synergy of local and international creative ventures. The three-week series of events incorporates the most original, bold and stimulating ideas from both Hong Kong and across the globe.

DETOUR is the event for local creative talents to introduce their work and gain exposure in Hong Kong. Last year the event attracted over 55,000

visitors and this year with a more comprehensive marketing campaign, along with other press channels such as Time Out Hong Kong, Milk Magazine and and many other broadcasting channels, we are anticipating a larger audience size.